This policy explains what the VYPA mobile app and the VYPA web portals collect, why, and what you can do about it. It covers all three portals in the app — Advertise, Host and Signage — because they are one application with one account system behind them.
VYPA is operated by VYPA Technologies Inc. (Canada) and VYPA Technologies Limited (Nigeria). Which entity holds your account follows the country on your profile, because the two operate under different law.
What we collect
| Data | Why | Required? |
|---|---|---|
| Name and email address | To create and sign you into your account, and to email you about your campaigns, screens or payouts. | Yes |
| Country, city and timezone | To decide your currency, your tax treatment, which VYPA entity your agreement is with, and what time a report is showing you. | Yes |
| Approximate location | Only to sort advertising screens by distance from you. It is requested when you use that filter and never in the background. | No — decline and everything else still works |
| Payment details | To take payment for a campaign, or to pay a host their earnings. | Only if you transact |
| Content you upload | Images and video you supply as advertising creative, and proof-of-play clips a host records. | Only if you upload |
| Usage and device data | Campaign performance, plays, impressions, screen uptime, and crash diagnostics. | Yes |
Location, specifically
The app asks for approximate location (ACCESS_COARSE_LOCATION),
never precise. It is used for one thing: working out how far an advertising
screen is from you, so a list of boards can be sorted by distance. It is read
while you are using that screen, is not collected in the background, and is not
stored on our servers or shared with anyone.
If you decline the permission, the app asks you to type a location instead, and every other feature is unaffected.
Who else receives data
- Stripe and Paystack — payment processing.
- Amazon Web Services — hosting and file storage, in Canada and the United States.
- Google Maps — to draw the screen map. Google receives map requests from the app.
- Hosts and advertisers — when a campaign is booked onto a host's screen, that host sees the campaign, the advertiser's business name and the dates. Hosts do not see your contact details or payment information.
We do not sell personal data, and we do not share it for advertising purposes.
How long we keep it
- Account data — while your account is open, and for seven years afterwards where tax or accounting law requires it.
- Campaign and payment records — seven years, as financial records.
- Uploaded creative and proof-of-play clips — until you delete them, or twelve months after the campaign ends.
- Approximate location — not retained.
Your choices
- See or correct your data — from Profile in the app or on the web.
- Delete your account — email info@vypa.co and we will delete it, other than records we are legally required to keep.
- Turn off notifications — in your device settings, at any time.
- Withdraw location access — in your device settings, at any time.
Depending on where you live you may also have the right to a copy of your data, to object to processing, or to complain to a data protection authority. Canadian users may contact the Office of the Privacy Commissioner of Canada; Nigerian users, the Nigeria Data Protection Commission.
Security
Everything travels over HTTPS. Passwords are stored hashed, never in plain text. Access to production data is limited to staff who need it. No system is perfect, and we will tell you promptly if a breach affects your data.
Children
VYPA is a business product and is not intended for anyone under 18. We do not knowingly collect data from children.
Changes
If this policy changes in a way that affects you, we will say so in the app and by email before the change takes effect. The date at the top always reflects the current version.
Contact
info@vypa.co
VYPA Technologies Inc., Ontario, Canada
VYPA Technologies Limited, Lagos, Nigeria